About Us
Brand Essence
Le Trap is a Portuguese brand created for women who collect memories around the world — with authenticity, freedom, and an unmistakable sense of style. We believe in conscious consumption, which is why we operate with responsible, small-scale production, respecting the rhythm of demand and minimising waste as much as possible.
Each Le Trap creation is made with intention: we choose noble materials, value artisanal details, and turn accessories into true legacy pieces — versatile, sophisticated, and designed to transcend generations.
Product Style
At Le Trap, classic meets contemporary. We are a brand of timeless accessories with a refined eye for elegant and functional design. Our collections move between neutral tones and bold statements, featuring vibrant colours, rich textures, and striking elements such as hand-embroidered stones, cowrie shells, pearls, lace, and even straw hats with intricate woven patterns.
All products are carefully handcrafted by skilled artisans in Portugal, Spain, Italy, and Brazil — ensuring exceptional quality and flawless finishes. Hats, bags, scarves, visors, bikinis, and even crochet pieces: each item is designed to follow our clients through every season, anywhere in the world.
Key Differentiators & Attributes
Diversity is at the heart of our identity. Le Trap was created for those who have personality, know what they want, and value versatile pieces that match different lifestyles — from urban to beachy, casual to sophisticated. Our products are worn by independent, creative, and confident women.
Every piece is handcrafted by specialised artisans who apply traditional techniques with innovation and precision. Among our standout features are hats with internal size adjustment, reversible accessories, backpacks with a patented rigid hat compartment (the first in the world), and items with removable details that allow for effortless personalisation.
In just five years, we’ve collaborated with over 250 content creators from 25 countries and reached clients in more than 40 countries worldwide.
Brand History
Le Trap was born in July 2020, in the midst of the pandemic, founded by Juliana Regadas — a Luso-Brazilian entrepreneur and mother of three. Passionate about hats for as long as she can remember, Juliana faced a common challenge: how to transport them without damage? That question led to the creation of the world’s first backpack with a rigid hat compartment — and that was just the beginning.
Driven by conscious fashion and the desire to create something purposeful and lasting, Juliana went further: she launched a brand of elegant accessories with intelligent design and artisanal production. Today, Le Trap is synonymous with style, freedom, and authenticity — a brand made for those who want to go far, always staying true to themselves.
